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This Week in Hyperlocal: July 26, 2013

by: TeamLYM, on Jul 26, 2013 in This Week In Hyperlocal

Brands up and down with local, Gannett print revenue down but digital up, and the Onion goes down fighting in this week’s rollercoaster roundup of hyperlocal advertising and publishing bits and bytes.

Digitas’ Leary: Brands Still Figuring Out the ‘Right Level of Local’ — Privacy remains the primary concern when it comes to hyperlocal ad targeting (but not when you target with Local Yokel Media!)

Hyperlocal Industry Leaders to Gather in NYC on Oct. 24-25 — Street Fight, the leading voice of the hyperlocal industry, has announced its third annual Street Fight Summit in New York in October, bringing together decision makers and influencers from key areas of local marketing and commerce.

Decline in newspaper advertising weighs on Gannett results — But digital revenue is up …!

(and now for some digital media/publishing humor …)

Print Dead At 1,803 — “Sources close to print, the method of applying ink to paper in order to convey information to a mass audience, have confirmed that the declining medium passed away early Thursday morning…”

The Onion Declares Print Dead, Encourages Rioting Across The CountryRefusing to go quietly, the Onion says goodbye to its original home in Madison, WI, as it shuts down their print edition.

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This week we released our first of a series of 3 free reports on digital advertising effectiveness.

We invite hyperlocal publishers to share these techniques with your sales team and/or advertisers to help them improve their performance on your sites, and we invite digital advertising and marketing professionals to download and apply these 10 easy tweaks to your digital creative to boost clicks and conversions!

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