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This Week in Hyperlocal: June 13, 2014

by: Reilly O'Connor, on Jun 13, 2014 in This Week In Hyperlocal

Check out this week’s roundup of hyperlocal bits & bytes from around the web.

7 Analytics Tools to Track Local Campaigns | 80% of marketers say they struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. Rather than relying on DIY Excel spreadsheets and complicated algorithms, businesses are increasingly turning to outside analytics platforms to measure the effectiveness of their local campaigns. Here are seven platforms that businesses can use.

The notification knows where you are: Breaking News debuts news alerts tied to your location | The popular Breaking News App is releasing a new feature called proximity alerts that will allows readers to receive breaking news based on their location. Now that’s hyperlocal!

Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent | IAB released topline digital ad revenues for Q1 2014 in the U.S . market reporting that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1.

Inside Forbes: Journalists Need to Know How the Rise of the Mobile, Social, Visual Web Impacts Them | Forbes writer Lewis DVorkin took a look at recent stats concerning smartphone statistics and related trends. He found that a decade or more ago, journalism collided with the freedoms of digital publishing. Next came the collision with social media. Now, it’s colliding with mobile, social and the visual Web. He believes journalists should take note.

Local Raleigh columnist Josh Shaffer helps a Waffle House waitress get the $1,000 tip that her bosses denied her | This story headlined all over the place this week, check out a good deed executed by a local columnist. Interesting story!


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