This Week in Hyperlocal: June 14, 2013
by: TeamLYM, on Jun 14, 2013 in This Week In Hyperlocal
Mobilizing, socializing and hyphenating (or not?) summaraizes our roundup of hyperlocal publishing and local digital advertising bits and bytes around the web this week.
Local Mobile Spend Varies Widely, Biggest Markets On Track To Earn $100 Million — Is your hyperlocal website optimized for mobile? It’s definitely something you should be planning for, and something we will soon be able to help you monetize.
The NSA’s PRISM Revelations and Hyperlocal Targeting — A helpful perspective on some of the trickier issues around the implicit bargain most people make with their digital data as they pertain to hyperlocal marketing.
SMBs Have Some Major Advantages Over Brands in Social Marketing It’s true, SMBs have the advantage of local relevance over national brands because they work, live, and play in the communities they serve (which is why it is all the more important for national brands with local digital targeting interests to embed themselves in true community content!)
The Breaking News Network thinks it can fix hyperlocal journalism with lots and lots of Twitter feeds — Here’s a local player who is leveraging twitter and Facebook aggregation by community to create real-time hyperlocal content. Do you think it’s a strategy that will work?
How’s Your (Hyperlocal) (Hyper-local) (Hyper Local) IQ? — What’s the right way to spell it? The answer might surprise you.