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This Week in Hyperlocal: June 6, 2014

by: Reilly O'Connor, on Jun 6, 2014 in This Week In Hyperlocal

Happy Friday! Here’s your weekly dose of hyperlocal bits and bytes, covering the latest in digital local news.

A Digital Media ‘Manifesto’: Andy Oakes, manager of Bluestripe Media Ltd. got together with some of his colleagues to produce a fabulous ‘manifesto’, focusing on the areas that the digital industry needs to address to continue to thrive.

5 things we learned at the Digiday Publishing Summit in Barcelona: Brian Baker, Executive Editor at Didgiday, discusses the trending topics over the course of three days of one-on-one discussions and publisher presentations at the Digiday Publishing Summit.

Up Close and Personal: Ex-Patcher Tells How He Went Independent: Michael Dinan was senior regional editor for Patch in suburban Connecticut until he was terminated in January as part of AOL’s deal to sell most of the community news network to Hale Global. He was then able to set up the independent site New Canaanite in New Canaan, Conn., and expanded to a collaborative network in suburban Connecticut shortly thereafter. Dinan tells Street Fight how he did it.

How Brands Like Taco Bell Are Buying Into Local: As director of media at Digitas, the digital agency for Taco Bell, Eric Perko was the mind behind the fast food restaurant’s massive breakfast menu launch earlier this year. Perko describes his agency’s role in developing Taco Bell’s breakfast campaign, along with where digital marketing is headed for large brands and franchise businesses.

Case Study: San Jose Sharks Hyperlocal Ad Campaign: LYM conducted a test campaign with the San Jose Sharks NHL hockey team in March 2014.  We compared hyperlocal site targeting in the communities around San Jose to those same zip codes targeted through IP address code.  We ran this campaign on sites like Palo Alto Online, The Almanac and others.  The results of the campaign were astounding — Check them out!

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P.S. Happy National Doughnut Day… It’s the weekend so you can treat yourself! | National Donut Day 2014: Where to Go to Get Your Free Donuts

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