This Week in Hyperlocal: June 7, 2013
by: TeamLYM, on Jun 7, 2013 in This Week In Hyperlocal
Smart phones, sustainability, hyperlocal social and a multi-screen future in this week’s roundup of hyperlocal publishing and hyperlocal advertising bits and bytes.
Hyperlocal Sustainability (Round 2): Upbeat ‘Indies’ Say They’re Winning — Part 2 of Street Fight Mag’s series on what ‘sustainability’ means to independent hyperlocal publishers.
Pew: 61 Percent In US Now Have Smartphones — Is your site optimized for mobile?
Tracing the Links between Civic Engagement and the Revival of Local Journalism — “Entrepreneurs need to think about not only ‘how am I going to appeal to the people who care now,’ but ‘how am I going to get more people to care about their community so I can grow my audience?”“
Hyperlocal Social News On Patch — Is Patch a hyperlocal news site or a hyperlocal social network?
Kleiner Perkins Caufield Buyers: 2013 Internet Trends — Imagine a day when your hyperlocal audience will WEAR your content: it’s right around the corner, according to the latest Mary Meeker internet trend forecast!
… and speaking of the internet’s future, how about the future of digital advertising?
What Digital Media Will Look Like in 2017 – Highlights from PwC’s Report — Keeping up with the ever-evolving screens through which your local audience can access your content (or advertising message) is going to be critical to sustainability for hyperlocal publishers and advertisers in the near future.