This Week in Hyperlocal: March 14, 2014
by: Reilly O'Connor, on Mar 14, 2014 in This Week In Hyperlocal
Manhattan Community Papers Revamped Under New Editor: Kyle Pope, once a top editor of The New York Observer, recently took a job running five small community newspapers in Manhattan. Last Thursday, the five Manhattan weeklies unveiled new designs, including sections devoted to history, local dining and neighborhood businesses. The papers now feel more artisanal, Mr. Pope said, “like a Brooklyn pickle.”
Case Study: Hotel Chain’s Hyperlocal ‘Microsites’ Increase Online Bookings: Red Lion has launched a hyperlocal initiative that involves developing local “microsites” for each of the company’s hotel properties, along with localized menus, new transportation signage, and even employee nametags that offer localized tips for guests.
Like a phoenix from the ashes: How some local reporters are sticking it out post-Patch: We’re beginning to see a pattern — what Patch left behind was a group of highly trained digital professionals, with aspirations higher than moving on to another media company on shaky ground.These people have left Patch and started their own local news ventures, or joined a fresh crop of hyperlocal startups started by others in communities around the country.
Can New Local Media Consortium Succeed Where Others Have Not?: For advertisers, maybe. For local publishers is this a short term or a long-term solution?
The 8 Digital Trends That Will Change The Future Of Advertising: The digital advertising ecosystem is rapidly evolving these days, as marketers continue to adapt to new platforms, devices, and ad formats. With all that’s going on, it can sometimes be hard to keep track of new developments. Check out a few major trends worth keeping an eye on.
Hyperlocal Publishers: Don’t Make These 6 Costly Mistakes