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This Week in Hyperlocal: March 15, 2013

by: Nicole Lyons, on Mar 15, 2013 in This Week In Hyperlocal

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. 

An algorithm of hope: Robo reporters could redeem hyperlocal news — Narrative Science, an organization that uses algorithms to convert data into news blurbs, insists that their technology will not displace journalists’ jobs, and that robots are ideal staffers for hyperlocal sites, which have been devastated recently.

5 Ways to Pitch Hyperlocal to Madison Avenue — In a Street Fight webinar Thursday, sponsored by YP, Mitch Bernstein, the director of client strategy at Neo@Ogilvy discussed the value of hyperlocal from a media buyer’s perspective.

Eric Lefkofsky’s First Interview As Groupon’s CEO — The chairman and cofounder of the beleaguered company defends daily deals, opens up about its problems, and tries to redefine the service as a next-generation Costco.

Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses — According to a survey by BrightLocal, mobile Internet usage is growing , but only 29% of consumers regularly use their phones/tablets to find local businesses.

N.Y. Daily News Releases City Guide App With MyCityWay — In addition to Daily News stories, users will also be able to find the closest WiFi hotspot, sign up for the most popular local deals, or browse a selection of Instagram photos taken nearby.

Defining the Local Coefficient: A Conversation with Yelp — Following on Forrester’s 2011 prediction that online-influenced local commerce is a $1 Trillion market,  Yelp business development VP Mike Ghaffary has tried to quantify local verticals’ susceptibility to online disruption with what he calls “The Local Coefficient.”

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