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This Week in Hyperlocal: March 7, 2014

by: Reilly O'Connor, on Mar 7, 2014 in This Week In Hyperlocal

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This week’s roundup of hyperlocal bits and bytes brings ups and downs – a digital roller coaster, if you will- on the local publishing front.

Boston Globe lays off hyperlocal Your Town correspondents: The Boston Globe is laying off the remaining six correspondents who provide its Your Town local coverage tracking life and government in Massachusetts cities and towns.

Mass marketing vs personalization (Infographic): While consumers crave a personalized experience with brands in order to feel connected to their products/services, they are also concerned about privacy – check out this infographic about the power of personalization.

Political Spending May Stem the Tide, But Legacy Media Is Losing Its Grip: Legacy Media’s share of local marketing spending will be cut in half over the next five years, declining from 52% in 2013 to a little over a quarter in 2018.

New Patch Owner Hale Running Company in ‘Lean, Entrepreneurial Mode’: Street Fight writer finds out how and where Patch is going after speaking to Hale Global co-founder and CEO Charles Hale.

Ex-Patch reporters launch new hyperlocal sites: With Patch.com all but demolished, another small-news network is expanding into Pennsylvania, starting with Montgomery County.

Check out LYM’s 5 Hyperlocal Facts Every Digital Marketer Should Know!

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