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This Week in Hyperlocal: March 8, 2013

by: TeamLYM, on Mar 8, 2013 in This Week In Hyperlocal

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. 

If It’s Not Programmatic Premium, Then What Is It? — Clickz’ Chris O’Hara takes a look at the industry usage of the concept “programmatic” and its real time bidding implications.  Local Yokel Media is about to introduce our unique, premium hyperlocal ad impressions into the programmatic buying space – and not a moment too soon.

Press Release: Brand Campaign Automation Key To Driving Channel and Field Sales Effectiveness in Expanding Social, Mobile and Local Marketing Worldwide — The CMO council summarizes the findings of its 75 page study focusing on location-based marketing obstacles and the means by which they might be overcome.

Report: Local-Mobile Ad Targeting Offers Big Performance Lift

National advertisers are increasingly using advanced location targeting such as location-based behavioral targeting, audience targeting and sophisticated geofencing.  Local Yokel Media offers an even more geographically targeted AND contextually relevant layer to hyperlocal ad targeting, for even better results.

Hyperlocal Online Ads Are About to Get a Lot Bigger – Billboard-Sized — Real-time-bidding for Out-Of-Home plasma displays is here, and it’s cozying up to mobile ….

Hyperlocal Cooties — Buzz Machine provides interesting perspectives on the difficulties facing Patch and those that shut down EveryBlock, as well as insight into the hyperlocal news business

Local Yokel Media brings efficiency, scale and performance to hyperlocal digital display advertising. To learn more about how we help advertisers reach only those customers within their immediate service areas via trusted local websites and blogs, contact us today!

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