This Week In Hyperlocal: May 10, 2013
by: TeamLYM, on May 10, 2013 in This Week In Hyperlocal
Under paid employees, under estimated editors, underwhelmed former ad exec and more in this week’s roundup of undeniably juicy hyperlocal bits and bytes from around the web ….
Employees’ Overtime Suit Forces Daily Voice to Seek Bankruptcy Protection — The regional network of hyperlocal websites is down, but not out.
Top Editors Abruptly Leave Village Voice Over Staff Cuts — 2 of the Voice’s top editors resigned rather than carry out instructions to lay off 5 employees.
Confessions of A Newspaper Ad Exec — When it comes to succeeding in digital, there is no “Hail Mary” solution: this former ad exec believes multiple revenue strategies are central to the survival of hyperlocals.
How Publishers Can Create Hyperlocal Magazines Using Flipboard’s New Tools — Although advertising on Flipboard is currently high-touch and limited to the select partners, they hope to find new ways to help more publishers on Flipboard make money on the platform later this year.
Report: Mobile Traffic to Local Sites Growing Faster Than to Total Internet, Now at 27 Percent — PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search.
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