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This Week In Hyperlocal: May 17, 2013

by: TeamLYM, on May 17, 2013 in This Week In Hyperlocal

Breaking news unfolding – literally – right before your eyes, and more in this week’s roundup of eye-opening hyperlocal bits and bytes from around the web ….

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CNN and Elle Test Google Glass as a Way to Push Content to More People — Does the future of media include breaking-news headlines materializing in front of your eyes as you walk down the street?

‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid — Data can be dangerous, better to stick to geo-content targeting instead!

What Counts as ‘Scale’ in Hyperlocal? Mobile Ad Players Weigh In — A variety of mobile technology players were asked “What qualifies as ‘scale’ in hyperlocal mobile advertising?”  Our favorite response is by Diana LaGattuta, Global Marketing Director, Location & Commerce, Nokia, who points out that ‘the more precisely we target based on location, while the reach decreases, the relevance of that reach skyrockets, particularly if the advertiser is a brick and mortar retailer trying to drive foot traffic.’

Online Video Advertising Moves Front and Center — Based on an estimated spend of $4b this year, doubling by 2016, we’d say it’s time to start adding video content to your hyperlocal websites!

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