This Week in Hyperlocal: May 2, 2014

by: Reilly O'Connor, on May 2, 2014 in This Week In Hyperlocal

Check out this week’s roundup of hyperlocal bits and bytes!

Report – Local Media Ad Revs Will Climb to $158.6B By 2018: Local media ad revenues are set to increase 19% by 2018, according to new figures released by BIA/Kelsey, climbing from $133.2 billion in 2013 to $158.6 billion in 2018.

Newspaper Companies Make Another Big Investment in a Circular Startup: Gannett, Hearst, Advance Digital, and others have invested $14.5 million in Wanderful Media, a service that digitizes and distributes the millions of merchandising ads that go out every weekend in local papers across the United States.

After AOL’s Hyperlocal Fail, Media Watchers Pin Hopes on Smaller Operations: Media professionals discuss whether local media is the growth market that it has been predicted to be.

How Hyperlocal Publishers Can Take Advantage of the Data Gold Rush: Here are five things to consider when exploring how to reap the benefits of the big/little/hyperlocal data explosion.

Local Yokel Media Selected as Red Herring Top 100 Finalist: Local Yokel Media has been selected as a finalist for 2014’s Red Herring Top 100 North America award, a recognition that celebrates the year’s top emerging start up innovations and technologies across their respective industries.



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