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This Week in Hyperlocal: May 23, 2014

by: Reilly O'Connor, on May 23, 2014 in This Week In Hyperlocal

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Roll into Memorial Day weekend after catching the latest in hyperlocal digital media in this week’s roundup of bits & bytes.

Patch Sites Turn Corner After Sale and Big Cuts: Patch’s new owner says that they’re on the mend, pared down and profitable under a fresh leadership team.

Texas ‘Indie’ Pure Play Is Hog-Tying ‘Legacy’ Competitor: Joe Hyde is the founder-publisher of San Angelo Live, an independent “pure play” that — in its eight months of existence — is already surpassing his competitors in key traffic metrics, and, since last month, operating in the black. His discusses his strategy here.

Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers: Why? Because the decline of cash is a critical driver for the local technology ecosystem. The more consumers rely on a data-driven payment environment (e.g. any service that relies on an exchange of information, not physical material) the larger the addressable market for local marketing and commerce software becomes.

Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile: Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be designated to ads running on mobile devices, according to Tuesday’s eMarketer forecast. (seems like there’s a new one every week, doesn’t it?)

P.S. Some of the Local Yokels ran in the Stamford Boys & Girls Club Corporate 5K this week – check out some pics from our race on our facebook page! ( and like us if you haven’t already 🙂  ) | https://www.facebook.com/localyokelmedia

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