This Week in Hyperlocal: May 24, 2013
by: TeamLYM, on May 24, 2013 in This Week In Hyperlocal
Hyperlocal is alive and kicking, employees at Tumblr are kicking up their heels, and more in this week’s roundup of hyperlocal bits and bytes.
LION President: ‘Indie’ Readership, Revenues ‘Reaching New Heights’ — A StreetFightMag interview with the president of the Local Online Independent News Association reveals that hyperlocal independent publisher revenue – and readership – is up, proving that there is hope for sustainability among hyperlocal online publishers who can focus on delivering quality, community-level coverage.
Realigning News Sites to Connect ‘Local’ and Interests — In another great article from StreetFightMag, Reynolds Journalism Institute fellow Matt Sokoloff suggests that hyperlocal publishers consider re-thinking content organization, updates and personalization to make their websites even more relevant to their communities.
What Tumblr and Two More Potential Huge Deals Reveal About Tech Future — You might have heard about Yahoo!’s purchase of Tumblr, but additional purchases on the horizon by Facebook and Microsoft show big media’s continuing efforts to become ever more ingrained in the daily lives of consumers.
How the Miami Herald Uses Twitter — The Herald uses Twitter in the morning for breaking news and in the afternoon for conversation. How does your social media strategy compare?
We thank our veterans for their service and bravery, and wish you and yours a safe and happy Memorial Day weekend!