This Week in Hyperlocal: May 3, 2013
by: TeamLYM, on May 3, 2013 in This Week In Hyperlocal
Dick O’Hare is in @StreetFightMag, Angie’s List is in the black, Living Social is up a creek and more in this week’s roundup of hyperlocal bits and bytes from around the web ….
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World— Our own Dick O’Hare weighs in on the future of Real Time Bidding and its implications on local and hyperlocal publishers.
Angie’s List is Killing It: Revenue, Members, Growth — and Stock Price — All Up — But it was a slow rise: as co-Founder Angie Hicks says, “It took us more than 16 years to get to one million paid households but just 18 months to double it.”
In Counting Actual People, Hyperlocals’ Smaller Traffic Numbers Can Be Big — StreetFightMag catches up with Senior Research Analyst Greg Harmon to discuss the role of factors such as ROI, CTRs, and unique visitors in advertising for VSBs.
Twitter Testing New Local Discovery Features — Twitter experiments with serving up tweets that are relevant to your geolocation, whether or not you are following the tweeter.
Living Social Hack Exposes Data For 50 Million Customers — Online criminals gained access to user names, e-mail addresses and dates of birth for some users and encrypted passwords for 50 million people.
How National Advertisers Can Market Locally Without Losing Brand Consistency — StreetFightMag discusses a CMO Council and Balihoo study which reveals the necessity and effectiveness of local marketing for national brands and discusses effective strategies for facilitating consistent brand messages.