This Week in Hyperlocal: May 31, 2013
by: Nicole Lyons, on May 31, 2013 in This Week In Hyperlocal
Foot traffic beats online traffic when it comes to driving local sales, pureplays steal local ad sales reps from legacy media companies, and more in this week’s roundup of hyperlocal bits and bytes from around the web.
Users Clearly Prefer Local to E-Commerce — Great news for local brick-and-mortar businesses: a recent survey shows that between 60% and 80% of consumers prefer to shop in-store versus online.
Wikipedia Debuts ‘Nearby’ Feature for Web & Mobile — Interesting app positions Wikipedia as a user-generated hyperlocal content player.
Report: Pureplays Using Legacy Media as a Farm System for Sales Staff — New study by Borrell Associates reports that, because pureplays pay higher salaries and digital sales is still too often treated as the red-haired stepchild at some companies, sales reps from local media companies are defecting in droves to pureplays.