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This Week in Hyperlocal: November 22, 2013

by: Reilly O'Connor, on Nov 22, 2013 in This Week In Hyperlocal

rosie-the-riveterStrong & mighty predictions for the future of local in this week’s roundup of hyperlocal bits & bytes from around the web.

Wonder Women Show Might at ‘Indie’ Hyperlocal Sites: Of the top 12 revenue-producing community news sites, eight have female editors/publishers/owners. This article evaluates the assets & liabilities of womanhood in the media biz.

Digital To Drive 20% Of Local Media Ad Sales, Hit $23B In 2013: BIA/Kelsey predicts rapid future digital growth in local media ad sales.

Building a hyper-local marketing strategy? Here’s how to get started: Digital Media professional Grant Shippey shares his advice on how to begin creating your hyperlocal strategy.

SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’: This article addresses a survey conducted this past October by BrightLocal, an internet marketing tool, covering a range of topics from marketing budgets and channel performance to attitudes and usage of 3rd party consultants/agencies.

Local Market Research, Facts and Figures: Who doesn’t love a good industry statistic? We recently discovered a robust, real-time feed of industry research soundbytes, and wanted to share. Check it out!

Hyperlocal Publisher Shout Out: The Blade (Toledo, OH): We’re excited to extend a warm welcome to new publisher partner – The Blade!

 

 

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