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This Week in Hyperlocal: November 8, 2013

by: Reilly O'Connor, on Nov 8, 2013 in This Week In Hyperlocal

SolutionSales and sustainability summarize this week’s roundup of hyperlocal advertising bits & bytes from around the web.

Sacramento Press, community’s online newspaper, is sold to new owner: Sacramento Press, the struggling online community newspaper, has been sold to David Terry, a local Internet marketing company owner in hopes for a brighter future.

Behind the Hyperlocal Hype – Chris Seymour explores what he believes is the lack of a ‘clear-cut’ model for profitability among hyperlocal publishers in this article.

Winding Down Patch, AOL Writes Off Millions – Just another Patch update to keep you in the know.

The Disruptive & Transformative Influence Of Programmatic –  Programmatic has become an influential technique in advertising for sure, but this article discusses how marketers also benefit from a diverse array of solutions – some working simultaneously, others deployed individually – to achieve success & exceed their KPIs.

Revenue a Key Focus for ‘The Brooklyn Game’ Founder – Steve Waldman, founder of the Brooklyn Game and Local Yokel Media publisher partner, discusses finding success in the hyperlocal news industry.

Frontliner: Hyperlocal Content Targeting is the Ultimate Native Ad – Hyperlocal content targeting is already native advertising: no special formatting or ad servers required. Read on!

 

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