This Week in Hyperlocal: November 8, 2013
by: Reilly O'Connor, on Nov 8, 2013 in This Week In Hyperlocal
Sacramento Press, community’s online newspaper, is sold to new owner: Sacramento Press, the struggling online community newspaper, has been sold to David Terry, a local Internet marketing company owner in hopes for a brighter future.
Behind the Hyperlocal Hype – Chris Seymour explores what he believes is the lack of a ‘clear-cut’ model for profitability among hyperlocal publishers in this article.
Winding Down Patch, AOL Writes Off Millions – Just another Patch update to keep you in the know.
The Disruptive & Transformative Influence Of Programmatic – Programmatic has become an influential technique in advertising for sure, but this article discusses how marketers also benefit from a diverse array of solutions – some working simultaneously, others deployed individually – to achieve success & exceed their KPIs.
Revenue a Key Focus for ‘The Brooklyn Game’ Founder – Steve Waldman, founder of the Brooklyn Game and Local Yokel Media publisher partner, discusses finding success in the hyperlocal news industry.
Frontliner: Hyperlocal Content Targeting is the Ultimate Native Ad – Hyperlocal content targeting is already native advertising: no special formatting or ad servers required. Read on!