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This Week in Hyperlocal: October 11, 2013

by: Reilly O'Connor, on Oct 11, 2013 in This Week In Hyperlocal

fortunecookies1Good fortune in hyperlocal prevails over this week’s roundup of hyperlocal bits & bytes.

Patch’s closure in St. Louis (and my closure after Patch): Ryan Martin, Ex-Patch journalist & current Digital Content Director at The Elkhart Truth, conveys a less critical, more heartfelt message than the majority on the Patch Layoffs.

Survey of ‘Indie’ Hyperlocals Finds Mixed Bag When It Comes to Revenue: Michele McLellan- journalist, researcher, consultant & creator of Michele’s List – answers questions & makes predictions about the future of community journalism.

IAB Study: Online Ad Revenue Continues Double-Digit Growth: IAB’s Internet Advertising Revenue Report for 2013 seems to agree with ZenithOptimedia’s findings from last week– revenue from online advertising will continue to see growth.

EMedia Vitals supports the trend as well as they address foreseeable growth in their article this week– For some publishers, the digital-first transition is getting a bit less bumpy.

Journalists of the Jersey Shore | How a novice reporter built a news network from scratch: Find out how Justin Auciello, the founder & sole operator of the Jersey Shore Hurricane News with no particular background in journalism built a following for his site of over 200,000 people.

5 Reasons Content Targeting is the Hyperlocal Holy Grail: Our take on hyperlocal content targeting & why it is truly the most effective & best-performing display targeting strategy.

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