This Week in Hyperlocal: October 18, 2013

by: Reilly O'Connor, on Oct 18, 2013 in This Week In Hyperlocal

darkalley1Barters, Publisher Platforms, and Unlit Alleys in this week’s roundup of hyperlocal bits and bytes from around the web.

Should Hyperlocal Publishers Accept Barter Deals?: Terry Heaton discusses the pros & cons of Barter Deals for Hyperlocal Publishers.

Google’s New Site Is A One-Stop-Shop for Journalists, Newsrooms: Google introduces “Google Media Tools,” a repackaging of Google’s tools for journalists, researchers, social media managers, publishers & developers.

How a Hyperlocal Editor-Publisher Team Scored Big in Suburban Nashville: Kelly Gilfillan (Sales Expert) & Susan Leathers (Editorial Expert) launched three successful community news sites on their own within the past four years with a total annual revenue $251,000-$500,000. Hyperlocal hopefuls, here’s how they did it.

When It Comes To Ad Exchange Inventory, There’s No Place Like Home: Programmatic: Efficiency at the expense of premium publisher content, transparency & control?


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