This Week in Hyperlocal: October 18, 2013
by: Reilly O'Connor, on Oct 18, 2013 in This Week In Hyperlocal
Should Hyperlocal Publishers Accept Barter Deals?: Terry Heaton discusses the pros & cons of Barter Deals for Hyperlocal Publishers.
Google’s New Site Is A One-Stop-Shop for Journalists, Newsrooms: Google introduces “Google Media Tools,” a repackaging of Google’s tools for journalists, researchers, social media managers, publishers & developers.
How a Hyperlocal Editor-Publisher Team Scored Big in Suburban Nashville: Kelly Gilfillan (Sales Expert) & Susan Leathers (Editorial Expert) launched three successful community news sites on their own within the past four years with a total annual revenue $251,000-$500,000. Hyperlocal hopefuls, here’s how they did it.
When It Comes To Ad Exchange Inventory, There’s No Place Like Home: Programmatic: Efficiency at the expense of premium publisher content, transparency & control?