This Week in Hyperlocal: October 25, 2013
by: Reilly O'Connor, on Oct 25, 2013 in This Week In Hyperlocal
In this week’s roundup of hyperlocal bits & bytes, we discover that the key to success is all about balance.
How to Set a Pricing Structure for Your Hyperlocal Business: Striking equilibrium between the income a startup needs to generate & what small businesses are actually willing to pay is something that even experienced hyperlocals are still struggling with. Here are six strategies from executives who’ve managed to crack the code.
Riverhead Local Revenues Show Hyperlocal Display Ads Still Have Life: A wide-ranging Q&A with Peter Blasl & Denise Civiletti-founders of the successful suburban Long Island, N.Y., hyperlocal news site Riverhead Local. They tell us that there is not any one thing that keeps their revenue at an incline-it’s about balancing a mixture of many.
Patch.com local editors say goodbye in flocks: A sampling of the activity happening in Patch communities. Allegedly, as a result of the slim down at Patch sites, AOL began to earn in midday trading Monday. CEO Tim Armstrong has stated several times that he would make Patch profitable before the year was out, & he may be on his way. But as we’ve seen, there’s a cost: jobs & community news.
How news sites are boosting ‘stickiness’ with personalization: Our friends from across the pond say that news sites have been trying out different ways to offer personalized experiences across platforms-whether it be producing relevant content, producing what the editor thinks is important, or a combined approach. They refer to personalization as a “balancing act” for news outlets.
Frontliner: Privacy Policies Now More Important Than Ever: We invite our hyperlocal publishers to familiarize themselves with the latest best practices & principles from the IAB, & to revisit your privacy policies to make sure they reflect the most current standards.