This Week in Hyperlocal: October 4, 2013

by: Reilly O'Connor, on Oct 4, 2013 in This Week In Hyperlocal

fallOctober’s fall winds carry in promising news for advertisers & crisp ideas on how to keep hyperlocal journalism thriving in this week’s roundup of hyperlocal bits & bytes.

What makes the Texas Tribune’s event business so successful? – Evan Smith, CEO of the Austin-based news nonprofit The Texas Tribune is on track to generate a record $1.2 million in revenue from its events this year. Here he shares his formula for success.

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B – Good news for advertisers: ZenithOptimedia predicts that advertising spending will only continue to grow, grow, grow!

Why Sacramento Press Hit the Wall – And How It Hopes to Survive – Editor-in-chief Jared Goyette of The Sacramento Press discusses why his hyperlocal news site is struggling to survive. He hopes to find a hybrid approach that will allow them to keep their client base.

Revenue Calculator Toolkit for Digital Publishers – Because not everybody is a human calculator, & the business of online media requires many calculations – from CPM budget calculations to fill rates to conversions & then some – we’ve created a Media & Revenue Calculators page on our site that we invite you to bookmark & use often.

To check in on the latest news from the Lions Publishers Summit this weekend follow the hashtag #lion13 on Twitter!

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