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This Week in Hyperlocal: September 20, 2013

by: Reilly O'Connor, on Sep 20, 2013 in This Week In Hyperlocal

bandwagon_553Predictions for a bright future in the newspaper industry, more hyperlocal growth, & your chance to join the community news bandwagon pop up in this week’s roundup of hyperlocal bits & bytes. Giddy up!

Hyperlocal News Losing the Hype? Boston Globe Sheds Half of Your Town Staff – Boston.com website axes roughly half the correspondents for the Your Town hyperlocal news sites.

Hyperlocal media: A small but growing part of the (UK) local media ecosystem – The  U.K. is seeing consistent growth in hyperlocal activity. We hope & believe that we will continue to see the same trend here in the United States!

Community News Revenues: How the Networks Compare to the ‘Indies’ – Street Fight writer Tom Grubisich was shocked to observe that The Daily Voice & Patch-both big players in the hyperlocal game-were averaging very low ad sales revenues. He digs deeper & speaks with a number of community news publishers who, to his relief,  have proven otherwise.

Upfront Digital Media CEO: Brands Looking for Hyperlocal, Niche Audiences– CEO of Upfront Digital Media reinforces interest by national brands in hyperlocal ad targeting, which we at Local Yokel Media think is cleanest and most impactful when executed directly on hyperlocal websites, at scale.

Rieder: Newspaper association chief optimistic– Newspaper Association of America chief Caroline Little doesn’t rule out a vibrant future for the newspaper industry. “Today looks rosier than things did two years ago. Newspapers have the winds against our backs,” she says.

The Best Part-Time Job For Digital-Age Moms?– Hulafrog Inc.-the Digital Media Company with local websites for parents-announced the start dates for a full year of new “Hulafrog University” classes, beginning in October, as part of its nationwide expansion plan. Hula U is the company’s 12-week virtual training & launch program that enables moms to build & manage a Hulafrog.com site in their local community.

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