This Week in Hyperlocal: September 27, 2013

by: Reilly O'Connor, on Sep 27, 2013 in This Week In Hyperlocal

90825ed6bb024ebc9749aa3f2bb979d8One company encourages neighbors to get chatty, while another promotes a “hush-hush” attitude in this week’s roundup of hyperlocal bits & bytes.

A Hyperlocal Twitter Filter That Gets Neighbors Talking To Each Other – Researchers at Microsoft’s Seattle Lab are currently testing out Whooly, a tool that surfaces & summarizes content, trending keywords, people, & events that are relevant to his or her neighborhood on Twitter.

What it Takes to Make Hyperlocal Journalism Work– A live chat featuring Dr. Michelle Ferrier, Associate Dean for Innovation at Ohio University’s Scripps College of Communication. She has done research & writing on hyperlocal news throughout the years & proceeds to discuss tracking how the Patch changes have affected the hyperlocal news landscape. Here she offers her advice on how to see this type of journalism thrive.

Thrillist: From a Simple Newsletter to $80 Million in Revenue – Pretty amazing to read about the progress of Thrillist, a global media & e-commerce company with 250 employees & 25 local editions aggregating  “Things to Do” in a number of major U.S. cities. Even cooler to learn that it was started by two young men on a whim & has been expanding ever since!

Verve: Ideal Mobile Geofence 2 to 5 Miles – Mobile ad network Verve released a report reinforcing the idea that proximity affects local-mobile ad performance.

US judge fines website editor $300 a day over refusal to reveal sources– Joseph Hosey, an editor of the hyperlocal news site Orland Park Patch, faces a tough decision: maintain the trust of future sources by refusing to reveal his anonymous source & face consequences-or- give the guy up & save himself from fines/jail time. What would you do?


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