Welcome, and Why We’re Here
by: Dick OHare, on Aug 8, 2011 in About
The Local Yokels behind our company are digital media veterans committed to making local advertising easier and more effective for local publishers and local advertisers. We are passionate about this burgeoning hyperlocal online advertising market. Let us tell you a little about why we created Local Yokel Media…
- We believe that well trafficked, local publishers are community pillars. They are woven into the fabric of their communities providing important information and perspective to their local audiences. They need help driving revenue to support their passion—creating great content.
- We believe that contextual relevance impacts advertising receptivity and performance. Advertising works when local merchants reach local audiences in their service area on publisher content those audiences know and trust. Advertising on local websites allows you to reach your customers at unguarded moments when they are actively seeking information and open to your advertising message. We have quantified success stories that illustrate how this level of granular, local ad targeting can achieve strong results.
- We believe that aggregating, organizing, and making hyperlocal websites easy to target and buy creates a win/win for local publishers and local advertisers. Local Yokel Media’s online ad marketplace was designed to do this.
For the first time in the history of the Internet, businesses looking to target locally can now reach into highly granular, local geographies within a defined service area in “geo-contextual” content…at scale. This is the value Local Yokel Media brings to our hyperlocal publishers and local advertisers.
On this blog, we will be actively sharing results, insights, and best practices for both advertisers and hyperlocal publishers. We invite you to share your feedback, experiences, questions and anecdotes as well. And, we look forward to being an active participant in the industry dialogue of the hyperlocal market.
Let us know your thoughts!