What’s Your Video Ad Strategy?

by: Elizabeth Harrington, on May 17, 2016 in Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks

At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, focus on the user experience means putting a premium on mobile.

In 2015 for the first time ever, the average time spent watching a digital video on mobile devices in the US surpassed desktop time, according to data from comScore Inc., Nielsen and Zenith Optimedia. By 2017 mobile will be almost double it’s desktop counterpart according to emarketer.


Advertising follows viewership so it’s no surprise that video advertising is fastest growing in mobile ad spending. Advertisers are willing to pay a premium to reach their audience.

To insure our publishers have a video solution that fits their specific needs, LYM offers the following video advertising options.

  • In-stream: If you have a large player today we will provide you with quality advertising demand via a VPAID tag.
  • Out-stream: If you do not have a large player but want the premium video advertising demand, LYM can supply you with the player and demand via our SpringServe video player. This allows you to serve video on your site and have access to our advertising demand partners via a VPAID tag. 80% of advertiser’s spend is with outstream today.
  • Custom Ad Units: LYM offers a very appealing option to the mix with a custom ad unit. This is served outside the adserver via easy integration, it provides valuable incremental revenue, and only serves an ad when there is demand.

Are you ready to take advantage of the increasing spend in video?  Contact us now and we’ll help you start earning premium rates with video today.

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